20 Years of Smiles Founded in 2004 by a fashion retail expert with 40 years of experience, the brand has grown over 20 years to 12 kidswear stores across Hyderabad and Andhra Pradesh. Spotting a gap in exclusive children’s partywear—often compromised at MBOs or family stores—it built a range that rivals adult partywear outlets and kidswear wholesalers alike. With designs available in 10+ sizes, colors, and patterns, plus a super-premium line priced from ₹8,000–₹50,000, the second generation now leads the business with fresh ideas and a modern approach.