Mera Bachpan — Campaign Guide

Rule 01

Images & videos — the fine print

✅ What we love

  • ✓Original content only, with date proof
  • ✓Candid moments, preferred over posed shots
  • ✓Natural storytelling — let the moment speak
  • ✓Child-centric framing and focus
  • ✓Family-friendly, always

🚫 What we don't accept

  • ✕AI-generated images
  • ✕Stock photography
  • ✕Any copyright violations

Rule 02

Publishing, credits & tags

  • 1Creator publishes the content on their own channel
  • 2Bachpan also publishes it on our own channel
  • 3Collaborator tagging is mandatory on both posts
  • 4Campaign hashtag is mandatory on every post

Always tag with

#MeraBachpan #6Young #BachpanNellore

Rule 03

Who owns what

Copyright remains with the creator, always.

But the creator grants Bachpan a non-exclusive, perpetual promotional usage right.

📸 Creator owns the copyright
→
🤝 Bachpan gets promo usage rights
→
✨ Cleanest arrangement for everyone

Pick your lane

Six themes to submit under

Theme 1

Infant Moments & Smiles

Theme 2

Friendship & Family Bonding — Friendship Day, Raksha Bandhan

Theme 3

Kids' Fashion

Theme 4

Sports, Play & Discovery — Smart Kids

Theme 5

Brave Kids / Independence Day Moments

Theme 6

My Bachpan & Nellore Interests

One more thing

Questions about nominations or selections?

For nominations, Bachpan support & selections

Reach out to our team directly — details below.

Contact: 91 9542459786
MeraBachpan
#MeraBachpan#6Young#BachpanNellore

bachpankidswear.com

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