FOR EVERY REASON
Programs with Purpose, Assets with Impact
From birthday celebrations to referral rewards – our initiatives are designed to build community and meaningful experiences.
👶 First Pick (0–3 Years)
A curated selection tailored for newborns and toddlers, including strollers, baby care essentials, soft clothing, and accessories made with hypoallergenic materials.
🎂 Baby of the Month
Enjoy 15% off during your registered child’s birthday month. This exclusive offer encourages birthday-month visits and builds long-term shopping habits.
🤝 Share a Smile Program
A referral initiative where children get a voucher to share with friends or siblings. When redeemed in-store, the new visitor receives a special discount — fostering word-of-mouth and sibling engagement.
🌆 Baby of the City Contest
An exciting city-wide campaign inviting kids (up to age 8) to participate in a recognition program. It drives brand visibility, increases footfall, and creates a strong emotional connect with families.
👨👩👧👦 Family Member Program
Our loyalty program designed for families — unlock exclusive perks, early access, and special savings. Encourages repeat visits and builds long-term value with our most loyal customers.
😊 20 Years of Smile
A long-run festival of sports, shows, and spirited engagement — the B20 Celebration kicked off with B20 CRIC EDITION 1, an electrifying inter-school cricket league for under-15s. Designed to spotlight young talent and bring families together, it’s a celebration of energy, expression, and pride.
FROM FEST TO FORMALS
🎂 Birthdays
Partywear that steals the spotlight
Personalized combos for the birthday star
Baby of the Month & Baby of the City programs
Return gift zones under development
🎉 Fests & Celebrations
Ethnic collections for every festival (Diwali, Eid, Sankranti, Christmas, etc.)
School events and dress-up days
Special thematic merchandise and accessories
🌞 Holidays & Summers
Summer-ready casuals and breathable fabrics
Toys, games, and accessories for playtime
Travel outfits and essentials for family getaways
🤝 With Friends & Social Hangouts
Matching or themed outfits for groups
Store visits become mini-reunions in experience zones
Photo corners and fun zones for shared memories
🎁 For Gifting
Curated combos for tots to teens
Festive gifting and newborn hampers
Gift cards and value packs
POP-UP stores for gifting categories
🎒 Back to School
School uniforms
Footwear, bags & accessories that stand out
Essentials for growing kids & changing sizes
Stationery and cool lunchbox companions
😊 20 Years of Smile
A long-run festival of sports, shows, and spirited engagement — the B20 Celebration kicked off with B20 CRIC EDITION 1, an electrifying inter-school cricket league for under-15s. Designed to spotlight young talent and bring families together, it’s a celebration of energy, expression, and pride.
👶 First Pick (0–3 Years)
A curated selection tailored for newborns and toddlers, including strollers, baby care essentials, soft clothing, and accessories made with hypoallergenic materials.
🎂 Baby of the Month
Enjoy 15% off during your registered child’s birthday month. This exclusive offer encourages birthday-month visits and builds long-term shopping habits.
🤝 Share a Smile Program
A referral initiative where children get a voucher to share with friends or siblings. When redeemed in-store, the new visitor receives a special discount — fostering word-of-mouth and sibling engagement.
🌆 Baby of the City Contest
An exciting city-wide campaign inviting kids (up to age 8) to participate in a recognition program. It drives brand visibility, increases footfall, and creates a strong emotional connect with families.
👨👩👧👦 Family Member Program
Our loyalty program designed for families — unlock exclusive perks, early access, and special savings. Encourages repeat visits and builds long-term value with our most loyal customers.
FROM FEST TO FORMALS
🎂 Birthdays
Partywear that steals the spotlight
Personalized combos for the birthday star
Baby of the Month & Baby of the City programs
Return gift zones under development
🎉 Fests & Celebrations
Ethnic collections for every festival (Diwali, Eid, Sankranti, Christmas, etc.)
School events and dress-up days
Special thematic merchandise and accessories
🌞 Holidays & Summers
Summer-ready casuals and breathable fabrics
Toys, games, and accessories for playtime
Travel outfits and essentials for family getaways
🤝 With Friends & Social Hangouts
Matching or themed outfits for groups
Store visits become mini-reunions in experience zones
Photo corners and fun zones for shared memories
🎁 For Gifting
Curated combos for tots to teens
Festive gifting and newborn hampers
Gift cards and value packs
POP-UP stores for gifting categories
🎒 Back to School
School uniforms
Footwear, bags & accessories that stand out
Essentials for growing kids & changing sizes
Stationery and cool lunchbox companions